Direct Marketing Articles and Tips

Unlocking Sales Among Untapped Prospects, Engineering Marketing/Sales Processes for Maximum Results:

Untapped prospects are a) accounts and sites with the same characteristics as your best customers, but are not in your marketing database, and are therefore invisible to you. [Read More]

For Direct Marketers, Personality Is Everything:

I’m sure you’ll find this interesting. While recently wrapping up a CEO search for a leading consumer catalog and web company, nearly all the candidates who made our client’s short list had the same personality. [Read More]

3 Questions That Will Get More Prospects To "Listen" To What You Have To "Say":

One of the most profitable advertisements in history was a print ad for the Sherwin Cody School of English. Written in 1918, the ad ran for over 40 years, generating millions of inquiries, and millions in sales. [Read More]

Cold Calling Is Great!:

Belonging to this crowd gives you particular limitations. Most probably, the very first thing you would worry about is how to generate your list of customers or how you would market your product to potential buyers. [Read More]

How To Craft Stronger, More Compelling Offers That Will Boost Response Rates:

If you want to improve the response rate to your direct mail the answer may be as simple as making a better offer.
For example, a recent mailing by one Positive Response client. [Read More]

Attract The Right Prospects And Make More Sales:

Some financial producers use prospecting methods that produce the wrong prospects. I define a wrong prospect as someone who is not really interested, not qualified or hard to deal with. [Read More]

Three Essential Elements To Make Ads And Direct Mail Profitable:

Financial advisors and their firms waste millions of dollars monthly on promotions that don’t pay or produce anemic results. In many cases, these direct mail and advertising promotions can be profitable. [Read More]

9 Effective Headlines And Why They Were So Profitable:

“The purpose of a headline is to pick out people you can interest…For the entire return from an ad depends on attracting the right sort of readers…The best of salesmanship has. [Read More]

Why Saying TOO Much, Is Costing You Sales!:

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales. Look, writing sales copy isn't easy. [Read More]

Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form:

The ‘Order Form’ is your response mechanism when you send a letter. It is the most important piece in your mailing package. It is the final ‘call to action’ your prospect will see. [Read More]

10 Common Direct Mail Mistakes and How to Avoid Them:

Successful direct mail does not need to be elaborate full color printing or creative design. The major factors contributing to a successful direct mail program are in the planning and implementing of the program. [Read More]

Empty Mailbox: The Truth About Mail Order and Direct Mail Businesses:

Beginners lose money in direct mail and mail order because they are given the impression that they need little knowledge and money to succeed. The truth is that each mail order and direct mail. [Read More]

Targeted, Relevant, Timely: Direct Marketing Success Is About Doing It Right:

I’ve been asked just about every question related to using the mail stream better, smarter and with a greater degree of success. I always lean back on three reactions a direct marketer must trigger. [Read More]

Direct Mail Campaigns -- Expert Targeting Creates Awesome Results:

You’ve probably heard the normal response to any bulk mail out in business ranges from 0.5% to 1% -- any more is often regarded as a very good result. You can increase the odds in your favour with savvy targeting. [Read More]

Fundraising Letters: Where To Find Creative Ideas For Your Appeals:

How do you make your fundraising letters creative and fresh year after year when your needs don’t change all that much? I am not talking about new initiatives. I’m talking about the programs. [Read More]

How to Know if Direct Mail Will Work for Your Business:

Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
In other words ... One shouldn’t pay attention to what. [Read More]

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter:

Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear. [Read More]

The Seven Vital Steps You Must Know To Ensure Direct Mail Success:

A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. [Read More]

The Easiest Small Business Direct Marketing Tip You'll Ever Get:

This really and truly is the easiest (and most profitable) small business direct marketing tip you’ll ever get. And when I say easy… I really mean EASY. It’s a no-brainer. [Read More]

Direct Mail Formats: How to Choose the Right One for Your Next Mailing:

Which pulls the best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends. [Read More]

Brochures that Generate Sales Leads (and How to Write Them):

One rule in direct mail is that your letter sells your offer and your brochure sells what you’re selling. For example, let’s say you mail a classic direct mail package to generate sales leads. [Read More]

Using Internet Direct Mail To Increase Your Company’s Profits:

“I want to sell my company’s products on the Web, but how do I get potential clients to visit my site,” a client asked recently. The answer is a strategy that has proven extremely effective for many different. [Read More]

The Great Direct Marketing Conundrum:

Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for. [Read More]

Write On The Money: The Ten Commandments (Plus Five) Of Profitable Sales Letter Writing:

According to the Direct Marketing Association, in 2003 U.S. direct mail marketing efforts produced more than $689 billion in sales. For those organizations who know how to use it direct mail always. [Read More]

Direct EMail Marketing Software:

Direct email marketing software is software that enables you to handle your very own bulk email marketing campaign rather than paying per piece to use online bulk emailing services or.[Read More]

40 Mail Order Secrets:

Here are some tips to help your mail order business be successful. 1. How do you develop a personal relationship with your customers? Successful mail order firms make every effort to personalize their mail! [Read More]

3 Ways To Increase Conversion Rates:

In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. [Read More]

Postcard Marketing Tips: Boost Response Rates with a Stronger Message:

Postcards can be an effective and affordable part of your marketing program. So don't let a lack of writing experience stop you from using them. This article will give you the knowledge. [Read More]