Direct Marketing - Information, Tips, Advice and Resources

Are you struggling to crack into the direct marketing game? Are your direct marketing efforts pulling no results? No matter what your situation, this website will help you become the direct marketer you dream of. Whether you're a novice or an expert, the information that you find here will help you become much better in your field of business and will leave your competitors green with envy.

So what actually is direct marketing?

Direct marketing is a form of marketing that attempts to send its messages directly to consumers, using "addressable" media, such as mail. Therefore, direct marketing differs from regular advertising in that it does not place its messages on a third party medium, or in the agora, such as a billboard or a radio commercial would. Instead, the marketing of the service or commodity is addressed directly to the consumer.

Articles on Direct Marketing

Unlocking Sales Among Untapped Prospects, Engineering Marketing/Sales Processes for Maximum Results:

Untapped prospects are a) accounts and sites with the same characteristics as your best customers, but are not in your marketing database, and are therefore invisible to you. [Read More]

For Direct Marketers, Personality Is Everything:

I’m sure you’ll find this interesting. While recently wrapping up a CEO search for a leading consumer catalog and web company, nearly all the candidates who made our client’s short list had the same personality. [Read More]

3 Questions That Will Get More Prospects To "Listen" To What You Have To "Say":

One of the most profitable advertisements in history was a print ad for the Sherwin Cody School of English. Written in 1918, the ad ran for over 40 years, generating millions of inquiries, and millions in sales. [Read More]

Cold Calling Is Great!:

Belonging to this crowd gives you particular limitations. Most probably, the very first thing you would worry about is how to generate your list of customers or how you would market your product to potential buyers. [Read More]

How To Craft Stronger, More Compelling Offers That Will Boost Response Rates:

If you want to improve the response rate to your direct mail the answer may be as simple as making a better offer.
For example, a recent mailing by one Positive Response client. [Read More]

Attract The Right Prospects And Make More Sales:

Some financial producers use prospecting methods that produce the wrong prospects. I define a wrong prospect as someone who is not really interested, not qualified or hard to deal with. [Read More]

Three Essential Elements To Make Ads And Direct Mail Profitable:

Financial advisors and their firms waste millions of dollars monthly on promotions that don’t pay or produce anemic results. In many cases, these direct mail and advertising promotions can be profitable. [Read More]

9 Effective Headlines And Why They Were So Profitable:

“The purpose of a headline is to pick out people you can interest…For the entire return from an ad depends on attracting the right sort of readers…The best of salesmanship has. [Read More]

Why Saying TOO Much, Is Costing You Sales!:

Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales. Look, writing sales copy isn't easy. [Read More]

Direct Mail Campaigns: 10 Rules to Creating Your Magnetic, Irresistible Order Form:

The ‘Order Form’ is your response mechanism when you send a letter. It is the most important piece in your mailing package. It is the final ‘call to action’ your prospect will see. [Read More]